Getting your business to market on YouTube will take some careful thought and planning. YouTube is full of videos

If your target audience is millennials it may seem you’ll have a little easier time leveraging YouTube. However it can be really difficult to get your videos seen and your channel subscribed to in this now overcrowded environment.

Below are 10 YouTube for Business strategies and best practices:

        1. YouTube is a Tool.
        2. Content, Not Ads.
        3. Become The Face of Your Business.
        4. Everyone Starts at Zero.
        5. Leverage the New One Channel Design.
        6. Push People To Your Website.
        7. Utilize Paid Views.
        8. Collaborate.
        9. Leverage YouTube Videos For SEO.
        10. Call To Action.

How to Make YouTube Videos

Ready to learn how to make YouTube videos? It's easy, fun and a great way to share your product with the world.

The following links are from About Tech in their Desktop Video area. They explain and demonstrate much of what you'll need to know about YouTube and video.

Here's How to Get Started.

  1. First you need footage for your YouTube videosThis can be something original that you shoot with your video camera or web cam, an old home movie from your past, or a montage of photos you've taken. Just make sure that the footage is yours, and not owned by someone else.
    DeskTop Video links
  2. Edit Your YouTube Video
    Editing is optional, but it's a good idea to make your video more compelling.
  3. Export Your Video to YouTube
    YouTube accepts a wide variety of video formats and sizes, so you don't have to be too picky about export settings. A larger, higher quality file will look better on YouTube, but a smaller file will upload more quickly.

  4. Set Up a YouTube Account
    Before you can upload your video to YouTube, you'll need a free account.
  5. Upload Your Video to YouTube
    Now you're ready to upload your video! Depending on the size of your video file, the upload may be quick or slow. While you're waiting, you can enter information about your video, such as the title, description and keywords. The more information you include, the easier it will be for people to find your video.
  6. Edit Your Video on YouTube.  YouTube offers tools that make it easy to edit your uploaded videos and add captions or notations.
  7. Share Your YouTube Video
    Once your video is uploaded to YouTube, you can share it by emailing it to friends and family, or by embedding it on your web site or blog. If you want to keep your video private, you can do that too.

What You Need:

  • Video to upload to YouTube
  • YouTube account
  • High-speed Internet access

    Create a YouTube Business Account

    To create a YouTube business account, you register for a standard YouTube account, because the company doesn't offer special accounts for business. It does offer special "brand channels" for business purposes, but companies register for those later, after they've signed up and created a standard YouTube channel.To create a YouTube business account, you go through the same process as an individual would who is doing a personal YouTube account signup.