Businesses across the globe are finding value in Twitter. In fact, 83% of business users say they would recommend Twitter to other small to medium size businesses. How organizations use the platform varies, but here are a few suggestions for different ways your business could get value from Twitter:

  • Listen and learn. 
    Find out what’s going on in your industry and what your customers are interested in. Use Twitter search to listen to the relevant conversations that are happening and jump in where you can add value.connect
  • Drive awareness. 
    Raise the profile of your business and increase the impact of your marketing by using Twitter to regularly communicate with your followers. Extend your reach even further with Twitter Ads.
  • Provide customer service. 
    73% of Small-Medium-Business (SMB) Twitter users said Twitter provides them with a quick way to reply to customer service issues. Use it to quickly and easily respond to support queries and to develop a good reputation for your business and strong relationships with customers. 
  • Connect with influencers. 
    Twitter breaks down the barriers and enables you to connect with anyone. It’s a great way of joining or even starting discussions with influencers and industry experts to raise the profile of your business and build valuable connections.

Twitter for Exhibitors

Twitter's micro-blogging capability can serve as an effective promotional vehicle when used in conjunction with a multi-faceted trade show marketing strategy. 
With your Twitter account, you can reach out to prospects directly, as well as collaborate with other trade show exhibitors and tap into each other's promotional networks.

Create a Hashtag #

Use your website and marketing communications to let customers and prospects know you will be tweeting about your presence at the trade show. Create a hashtag for the event so followers can easily locate your messages and stay informed. Add the hashtag to all relevant tweets so your trade show messages can be easily found and identified

To increasing the base of followers, deploy some marketing incentives. You could enter those who tweet with the hash tag in a giveaway to encourage more participants to tweet with the trade show hashtag and promote the event.

Schedule Your Tweets

Rather than tweeting everything live, use a Twitter scheduling service so thing are less chaotic. Scheduling services allow you to schedule the most important tweets in advance.

Organize a Tweetup  

To network with visitors, clients and prospects at the show, organize a Tweetup. A Tweetup provides a way for followers to chat in person without the 140 character limit and make new contacts. Let all of your Twitter followers know that you’ll be organizing a Tweetup and encourage them to tell all of their followers, as well. The more, the better. If possible, try to get a high profile Tweeter to attend the Tweetup because it will generate a lot more buzz that way.

Click on the Prezi below: How to Plan a Tweetup for your next Health Food Show

Using Twitter as part of your trade show marketing strategy will add topspin to your promotional efforts and enable you to maximize your exhibiting success.