- LinkedIn is the most powerful marketing tool of the 21st century and there are three main reasons why -- media, partnerships and clients.
- LinkedIn operates the world's largest professional network on the Internet with 400 million members in over 200 countries and territories.
- Professionals are signing up to join LinkedIn at a rate of more than two new members per second.
- There are over 39 million students and recent college graduates on LinkedIn. They are LinkedIn's fastest-growing demographic.
- LinkedIn counts executives from all 2015 Fortune 500 companies as members; its corporate talent solutions are used by 94 of the Fortune 100 companies.
- There are more than 1.5 million unique publishers actively using the LinkedIn Share button on their sites to send content into the LinkedIn platform.
Here are the 3 reasons why LinkedIn is the most powerful marketing tool of the 21st century:
A business adviser will tell you that media exposure is critical for raising brand awareness and positioning your brand in the market. You may have the best product or service in the world but if nobody knows who you are or where to find you then what good is that?
Getting noticed can be an expensive and time consuming exercise. Hiring a traditional PR agency can cost thousands, and whether or not their campaign will result in increased sales is another story.
According to a recent survey over 94 percent of journalists and editors are on LinkedIn and 62 percent rate it as their preferred professional networking tool!
Over a period of 9 months, a savvy marketer built a network of over 250 contacts in the media. As a result he has been featured in over 50 media publications including Forbes, Inc, Entrepreneur and is regularly interviewed for news stories. He managed to achieve all this without sending out a single press release.
The buying behaviors of consumers have changed dramatically over the past 3-5 years. Today they care more about the people they do business with more so than the actual brand or product/service. You could have the best product or service in the world but if they don't like you they won't necessarily do business with you.
This is why personal branding is so important. Based on what they see and read on line, most customers will decide whether or not they want to work with you before they even speak with you. In the online marketing world, this is called: "The Moment Of Truth".
Fostering strategic partnerships is a powerful way to grow a business. With the right partner you can refer clients to each other, leverage the power of offering complimentary products or services, and help grow each others' businesses.
Finding the right joint venture and alliance partners however can be challenging. So where do you go to find joint venture partners, for instance, if you're a social media consultant focused on helping businesses improve their marketing? LinkedIn of course!
One of Linkfluencer's community members Martin Martinez, Founder of Entrepreneur Card, managed to set up partnerships with over 30 leading brands, get featured in over 10 media publications and attract 150+ entrepreneurs to his launch party. All through the power of LinkedIn.
If you study the corporate strategy of some of the biggest brands in the world, you will see one thing they all have in common: the implementation of joint venture partnerships with key industry players.
Rather than getting your message in front of one potential client, using this strategy you can broadcast your message in front of hundreds if not thousands of targeted contacts that have already built trust with the business or person you are partnering with.
LinkedIn is also a powerful tool for finding clients; regardless of industry, size or location we are all in the business of marketing. To be a successful marketer it's 10 percent what you say and 90 percent how you say it can make a difference.
What's the real reason we all market our business?
To get the message in front of decision makers.
This is why LinkedIn makes sense.
Using LinkedIn, Creel Price, CEO of Accelerate Global and Linkfluencer community member, managed to generate more than 3000 leads in less than 90 days, license his methodology to 17 coaches and generated revenue north of $150K all while spending less than $1000 in marketing or advertising.
LinkedIn allows us to find, connect and build a relationship with hundreds of potential clients with ease all under one platform. It's never become easier to build a sales funnel of targeted leads to then market too.