Focusing on three crucial strategic objectives:
1. Identity - To be the professional profile of record online. If members are going to be maintaining a professional record online then LinkedIn wants to be the primary place where people create, update and access those records. Want to know what someone's professional history is? Just look up their LinkedIn profile.
2. Networks - Connecting all 600 million professionals or knowledge workers across the globe. With the increase of students or "pre-professionals" coming onto the platform, it's an ideal place to access new talent and develop professional relationships.
3. Knowledge - To be the definitive professional publishing platform. Want to be a global thought leader? Publish your content on LinkedIn.