LinkedIn is a popular social network. While other social networks like Facebook and Twitter focus on personal sharing, LinkedIn is all about professional networking—that is, building a group of contacts to help advance your business.

people networking

LinkedIn is the leading social network for business and more than 4 million companies have LinkedIn business pages. Yet, 50% of small businesses do not use LinkedIn and many who do have company pages, don’t take advantage of all that LinkedIn offers.

Having a robust personal LinkedIn profile is the key to building a solid foundation on which to grow your business network. Companies and Exhibitors that are not fully utilizing LinkedIn company pages are missing out on a great opportunity to build additional exposure for their brands.

Since LinkedIn is focused on networking, it is important you don’t just have a company page, but that your company stays active and engaged.