Instagram is an increasingly important player in the social media scene, with over 75% of leading brands already present on the platform. As a mobile-first visual sharing network, it is shaping the ways people interact not only with one-another, but also with brands and companies.

selfieInstagram was quickly loved by the tech sphere, but soon caught on with pop culture icons who welcomed the opportunity to share a glimpse of their own life with fans. Soon enough, the app reached mainstream popularity. Instagram is now one of the largest social sharing platforms with 200 million active community members as of July 2013.

As a result, many conversations are taking place on Instagram every day, and there’s a high chance that some of them mention your brand. Join in to shape the way your brand is seen and discussed on Instagram? Leverage Instagram to create meaningful interactions with your community and fine-tune your message to improve your brands’ visibility.