Instagram For Business
Instagram is unlike any other platform in its singular focus on captivating imagery, giving brands an avenue for rich visual storytelling. What's unique about your brand and how will you share it with the world?
Start with clear goals
Consider how Instagram fits into your overall brand marketing strategy. Is your objective to increase awareness, shift perception, or reach a new audience?
Pick a goal or two that can be achieved by connecting with Instagram's highly visual and creative community.
Choose themes to tell a cohesive story
Choose story lines that are authentic to your brand and are best conveyed through captivating imagery.
Create posts that follow these themes for a diversity of content that also remains consistent over time.
Take the time to create high-quality content
Work with your brand or creative team to produce images and videos that are well-crafted and feel at home on the platform.
Or, if you're a one-person shop, take some time to learn from other brands and popular Instagrammers and follow their lead.
Generating revenue via Instagram
Since linking on posts isn’t possible, generating revenue via Instagram is not a straightforward process, unlike Pinterest for example which can be used to drive traffic towards specific product pages. Instagram can however be effectively used as a way to enhance these product pages for visitors.
A recent study by Olapic determined that featuring photos of customers wearing or using a product on its e-shop page increased conversion by a factor of nine.
Other Tips for Getting Started
Choose an account name, ideally your business name, that's easily tied to your brand.
Simple is best! We recommend using your brand's logo or a graphic symbol. Keep in mind it will be cropped into a circle and appear as a 150 x 150 pixel image (that's pretty small) on most phones.
Keep captions short and fresh. Incorporate a few hashtags (a maximum of three so they don't detract from the simplicity of the post). Ask questions to engage people.
Commenting & Liking
Use hashtags, location and Photos of You to find others' images of your brand. Engage with them by liking and commenting on their images.
Include the location of your photo or video when it helps tell the story of the image. Use the Add People feature to tag accounts in your image when they will help you reach a broader audience.
Edit your images with filters and other tools available in the Instagram app. These effects give images that unmistakable "Instagram" look that people respond to.
Post photos and videos of beautiful and unexpected moments that also feel authentic and immediate. Whether your subject is a person or an object, capture it in a context that gives a sense of your brand's identity or point of view.