A blog is a type of website that is updated regularly with new content.
Most blogs contain short, informal articles called blog posts. These posts usually contain some combination of text, photos, videos, and other media.
At its core, a blog is a space on the Web that you can create to record and express your opinions, experiences, and interests.
A blog is a long-term marketing asset and commitment that will bring traffic and leads to your business. Once you start you have to keep posting. You're postings will be subscribed to, and people will be waiting for new information. You can't let them down. A blog can quickly become the internet face of you and your company Because a blog is very immediate you can spend a lot of time researching, posting and commenting. Your blog needs a plan. Content takes a lot of planning and requires updating regularly. Scheduling and frequency require a solid plan that fits into your work schedule. It presents your company as a thought leader in your industry and allows you to earn the trust of potential prospects who find your articles useful. Blogging offers many benefits to improving your marketing and presenting your image and brand.